Paid Search and PPC Ads
The two marketing models that involve paying for clicks on ads and bidding on keywords to ensure placement in search engine results pages.
Expertise
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With a track record of success in e-commerce advertising, Acros’ PPC and paid search team employs a data-driven approach to create and optimize campaigns that drive traffic, conversions, and revenue for their clients.
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Our diverse range of services provides benefits to help achieve your goals. Working with our experts gives you access to insights, strategies, and services for optimizing your listings, increasing visibility, and boosting sales.
Capabilities
A powerful advertising program for sellers & vendors that boosts visibility and drive sales with PPC campaigns. Customisable ad formats, budgets and real-time tracking to help you achieve your advertising goals. Grow your business on Amazon’s platform.
An online advertising platform to reach target audiences, drive traffic and sales. Create ads on Google search, YouTube, and more. Target keywords, demographics, and locations, paying for clicks (PPC).
A performance-based advertising program on Walmart’s e-commerce platform that lets advertisers create targeted campaigns to expand customer reach, leveraging Walmart’s vast customer base and robust targeting options for optimized online sales.
Marketplace PPC ads on platforms like Amazon, Walmart, eBay drive sales, enhance brand exposure, and expand customer reach. PPC campaigns are a powerful tool for promoting products, increasing sales, and achieving advertising goals.
SEM ads are online ads displayed on search engine results pages (SERPs), driving targeted traffic and increasing visibility. Charged on a PPC basis, businesses pay only when users click on their ads, making it cost-effective.
Creating effective strategies & tactics. Involves data-driven analysis of consumer behavior, trends & market research. Tests new ad formats, leverages advanced tech for optimal performance.
Optimization is the process of refining and improving advertising campaigns for better results. It involves studying data, making adjustments, and leveraging insights to optimize ad performance. Crucial for maximizing ad efficiency and effectiveness.
Campaign measurement is evaluating and studying the performance of advertising campaigns. It involves tracking metrics like impressions, clicks, conversions, and ROI to assess campaign success. Advertisers use campaign measurement to make data-driven decisions and optimize future campaigns.
A crucial process that involves an in-depth analysis of campaign data, identification of performance issues and implementation of effective solutions to optimize campaign performance. This iterative process helps ensure that campaigns are aligned with their objectives and yield maximum results.
Data-driven analysis, trend analysis, and key metric reporting for optimizing ad performance. Enables ROI measurement, campaign effectiveness evaluation, and informed decision-making for future campaigns.
